
British airline tycoon Richard Branson announced a $25-million prize for the first person or group to find a way to remove billions of tonnes of greenhouse gases from the atmosphere.
Flanked by former U.S. vice-president Al Gore and leading environmentalists, the Virgin Group chair said on Friday in London he hoped the prize would spur innovation toward solving what he sees as a crisis.
Richard Branson, and former U.S. vice-president Al Gore hold a globe at a presentation in London on Friday to announce the Virgin Earth Challenge.Richard Branson, left, and former U.S. vice-president Al Gore hold a globe at a presentation in London on Friday to announce the Virgin Earth Challenge. (Kirsty Wigglesworth/Associated Press)
The contest, called the Virgin Earth Challenge, will be open for five years, with a panel of judges including Branson and Gore evaluating submissions.
The goal is to find a way of removing one billion tonnes of carbon gases a year from the atmosphere for 10 years. The winner will receive $5 million US up front and the remaining $20 million after the 10-year time frame. If no winner is identified after five years the judges may decide to extend the competition.
Branson is certainly putting his money where his mouth is. Wouldn't it be nice if some of the more egregious offenders like Exxon would do the same?
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